Construct CRM Leverages U.S. Bank Avvance® to Empower Over 30,000 Roofing Contractors with Embedded Financing Solutions

DELRAY BEACH, FL, UNITED STATES, March 4, 2026 /EINPresswire.com/ -- Construct CRM, a leading AI-powered customer lifecycle platform for building products distributors and contractors, has integrated U.S. Bank Avvance^® point-of-sale (POS) lending solution directly into its white-label software. The collaboration provides more than 30,000 roofing contractors nationwide with seamless access to embed home improvement installment loans into their sales estimates and proposals.

By embedding Avvance within Construct CRM's intuitive white-label CRM tools, contractors can now pre-approve customers for loans during the planning phase or offer installment plans at the point of sale, transforming how roofing projects are financed and executed.

"We're thrilled to partner with U.S. Bank Avvance to bring embedded financing to our white-label ecosystem,” said Santo J. Leo, CEO of Construct CRM. “This not only democratizes e-commerce and order automation for distributors but also equips contractors with the tools to win more jobs by offering instant, competitive loan options. It's about saving time, reducing manual work, and boosting revenue for everyone in the supply chain.”

For the end consumer, Avvance provides a real-time financing solution at the time of need – where and when they are paying for services. Plus, peace of mind knowing their financing is serviced by an ethical and trustworthy financial institution.

"This integration creates a more seamless end-to-end experience for the roofing industry, where upfront costs can often delay or derail essential home repairs and upgrades," said Rob Seidman, head of U.S. Bank Avvance and point-of-sale lending. "Avvance is built to help our partners grow by meeting consumers where they are—at the point of decision. Through our growing list of partner integrations in the home renovation and improvement industry, we're enabling thousands of contractors to close more deals faster while providing homeowners with affordable, flexible payment options that make high-quality home improvement projects accessible."

Construct CRM, which recently expanded its free white-label CRM offerings through partnerships with distributors like Spec Building Materials, Richards Building Supply, and Atlantic Squared, serves a rapidly growing user base in the roofing, exterior remodeling, and home services sectors. The platform's AI-driven features automate sales processes, integrate distributor catalogs, and now incorporate real-time financing to streamline bidding and order fulfillment. Over 30,000 contractors will have access to these tools via distributor-branded CRMs in 2026 and the company forecasts more than 100,000 will have access by 2027.

Key Benefits for Roofing Contractors:

• Increased Sales Conversion: By embedding Avvance loans into estimates, contractors can attract a broader customer base, including those deterred by high upfront costs. Homeowners can opt for better materials and comprehensive projects without budget constraints.

• Rapid Funding: Contractors receive full payment within 48 hours, improving cash flow and eliminating the risks of delayed collections.

• Streamlined Operations: Integration with Construct CRM's white-label software automates proposal generation, property data insights, and payment processing, reducing paperwork and administrative burdens.

• Competitive Edge: In a market where only 29% of homeowners hire professionals for renovations, offering flexible financing up to 84 months helps contractors stand out against DIY alternatives.

Advantages for Consumer Customers:

• Affordable Access to Quality Work: Homeowners can spread costs over manageable monthly payments, enabling larger or more urgent roofing projects like storm damage repairs or energy-efficient upgrades.

• Convenient Digital Experience: Soft credit checks with no impact on credit scores, pre-approvals during consultations, and transparent terms make the process hassle-free.

• Enhanced Satisfaction: Flexible repayment options lead to better outcomes, with research showing higher customer loyalty when financing aligns with budget needs.

This partnership comes at a pivotal time for the home improvement sector, which saw Americans spend $373 billion on projects in 2023. By combining the financial expertise of a major lender with Construct CRM's technology, the initiative aims to drive growth in the roofing industry while supporting economic resilience for contractors and homeowners alike.

For more information on integrating Avvance through Construct CRM, visit www.constructcrm.com.

About Construct CRM
Construct CRM is the global leader in AI-powered e-commerce solutions for building products and materials distributors. Headquartered in Delray Beach, Florida, the company provides a premium, end-to-end customer lifecycle software suite that supercharges existing ERPs with AI-driven tools, including free white-label CRMs for contractors, automated offline order processing, and seamless integration of catalogs into sales workflows—all at an outcome-based price with no license or transaction fees. Construct CRM partners with leading distributors, manufacturers, and technology providers to bring offline sales online, serving trades such as exterior building products, HVACR, plumbing, electrical, flooring, and landscaping internationally. For more information or to schedule a demo, visit www.constructcrm.com.

Santo Leo
Construct CRM
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